define('DISALLOW_FILE_EDIT', true); define('DISALLOW_FILE_MODS', true); Service – Axel van Boxtel https://axelvanboxtel.com design portfolio Mon, 21 Aug 2023 16:28:03 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9 Useless Plastics https://axelvanboxtel.com/projects/useless_plastics/ Tue, 24 Mar 2020 11:48:00 +0000 http://axelvanboxtel.com/?post_type=portfolio&p=5515

About

The goal of this project was to improve the image on the use of recycled materials in one of the most polluting industries. We found USELESS plastics, which is a circular fashion service that aims to reduce plastic waste and improve the image of recycled products. We developed materials and designed a collection of products made from plastic bags. We propose a service for distribution, production and collection of products and materials.

Concept

 

Design Process

In this project we defined the goal to change the image on recycled materials in the fashion industry. Since it’s an accessible and recognizable waste stream we experimented with plastic bags as a raw material. We framed a design theme based on some user research and the unique visual properties of recycled materials. Finally, we explored the possibilities of plastic bags as a material and played with its visual properties.

Design Theme

Material Exploration

 

Products & Service

Through the creative application of material properties in patterns, shapes and colours, we found a distinct aesthetic. The production process demands a form of craftsmanship in the creation of patterns, compositions and products, which results in a selection of unique products with a distinct appearance. The visual of the material depends on the incoming bags. In the first collection we created three products to show the possibilities and aesthetics of recycled materials. Additionally, the team proposed a service where old plastic bags are collected through branded bins at diverse locations. The products can be bought at the atelier where the products are made. Customers can also bring their own bags to the atelier and transform these into a product. A “pop-up truck” is used as a promotional tool and while functioning as a place to sell products and collect bags. The truck can be used at events and other relevant locations.

Production Process

Product Collection

Service Overview

 

Product Poster

Project Team

 

]]> Surplus Kitchen https://axelvanboxtel.com/projects/surplus-kitchen/ Mon, 23 Mar 2020 12:10:25 +0000 http://axelvanboxtel.com/?post_type=portfolio&p=5502

exploring business models to reduce food waste]]>

About

In this project we searched for a new business model for a company that sells food boxes with surplus ingredients with the mission to reduce food waste by using the Hypothesis Driven Entrepreneurship method. In this approach a new business model is found by iterating through several experiments in which the feasibility of new business models is tested in the field. Throughout several iterations we found Surplus Kitchen.

Concept rationale

Surplus Kitchen is a concept for cooking workshops with leftovers that can be used by cooking studios in the form of a membership. In the workshop people learn how to cook with leftovers ingredients whilst using actual leftovers. By using food that is close to due date, the participants save money on a cooking workshop while learning ways to reduce domestic food waste which helps saving money doing groceries.

Process

In search of new business models, we designed experiments to rapidly test new business models in the field. During this project we spoke with more than 70 consumers to learn more about the market and our business models. We found that consumers are withheld to buy leftover boxes because they don’t know how to cook with them, and they dislike throwing food away at home. Through rapid iteration we were able to shape the concept of Surplus Kitchen and run several pilot events in less than three months.

First Field Experiment
Surplus Ingredients From Local Businesses

In the last iteration we partnered with local supermarkets and cooking studios to setup a cooking workshop. The workshop was fully booked, and both partners and participants were enthusiastic about the concept. Eventually, a viable proposal was delivered in which we creatively evaluated all components of the business model canvas. Alongside a joyful experience, the pilot workshop effectively changed peoples’ perspective on leftover ingredients. Several participants shared that they’ve enjoyed using their learnings by cooking with ingredients that they would otherwise have thrown away.

Pilot Workshop

Proposal

We proposed Creative Cooking Workshops as a new channel for promotion and revenue. By teaching people how to cook with surplus ingredients we aim to reduce food waste in the food chain and at home. The workshops are organized by professional cooking studio’s that use the company’s food boxes as an ingredient to cook with. Representing the brand at workshops and integrating this on social media stimulates the growth of a community. Alongside the revenue and low investment, we expect that the knowledge and experiences that are shared through the workshops and on social media increases consumer loyalty, exposure and growth by referral.

 

Project Team: Shanna de Lang & Yff Verstraete 

 

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Schermafbeelding 2020-03-23 om 20.22.33
field experiments
surplus kitchen workshop

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