The goal of this project was to improve the image on the use of recycled materials in one of the most polluting industries. We found USELESS plastics, which is a circular fashion service that aims to reduce plastic waste and improve the image of recycled products. We developed materials and designed a collection of products made from plastic bags. We propose a service for distribution, production and collection of products and materials.
In this project we defined the goal to change the image on recycled materials in the fashion industry. Since it’s an accessible and recognizable waste stream we experimented with plastic bags as a raw material. We framed a design theme based on some user research and the unique visual properties of recycled materials. Finally, we explored the possibilities of plastic bags as a material and played with its visual properties.
Products & Service
Through the creative application of material properties in patterns, shapes and colours, we found a distinct aesthetic. The production process demands a form of craftsmanship in the creation of patterns, compositions and products, which results in a selection of unique products with a distinct appearance. The visual of the material depends on the incoming bags. In the first collection we created three products to show the possibilities and aesthetics of recycled materials. Additionally, the team proposed a service where old plastic bags are collected through branded bins at diverse locations. The products can be bought at the atelier where the products are made. Customers can also bring their own bags to the atelier and transform these into a product. A “pop-up truck” is used as a promotional tool and while functioning as a place to sell products and collect bags. The truck can be used at events and other relevant locations.